Google announced changes to Search to prioritize content that demonstrates first-hand knowledge, and a new way to deliver personalized results. Google updates Search with new personalization features and ranking changes.…

Unravel the mystery behind your declining SEO traffic. Answer these questions to identify issues and restore your website's search engine visibility. Today’s Ask an SEO question is a common one,…

Learn how to establish and maintain criteria for scalable PPC agency growth. There are two very big considerations when taking on a new PPC client: Will you make money by…

Understanding the marketing funnel or customer journey is critical to effective SEO efforts. It means being able to map user intent, keywords, and content properly. The marketing funnel, otherwise known as…

Google rolls out "Search Themes" for Performance Max campaigns, giving advertisers more input to steer the AI and capture additional relevant traffic. Google launched a new "Search Themes" feature for…

Google Maps expands AI features for route preview, visual search, and electric vehicle charging. Google Maps is getting an Immersive View feature that shows detailed 3D previews of routes. The…

This is what SERP volatility is, why it disrupts search traffic and what to do to keep it from happening to you Search results generally appear to be stable, but…

This in-depth look into PPC management can serve as a guide to kickstart your PPC campaign success. Pay-per-click (PPC) advertising is arguably one of the quickest ways to find and convert…

Google is experimenting with bringing its Discover feed to desktop, marking a potential major change to its famously simple homepage. Google is testing the integration of the Discover feed into…

Learn how to adapt to the evolving digital landscape and future-proof your brand's organic success with these 5 essential building blocks. It’s not uncommon for SEO professionals to find themselves…